packaging // logos/icons // layout // ads
Since January 2020, I've worked with the Chief Operating Officer, Retail Operations Manager, and Retail Store Coordinator to fulfill requests for the company in their retail and wholesale divisions.
Projects Include: Packaging, Advertisements, Videos, Editorial Design & Layouts, Marketing Materials, Branding & Logo Design, Retail Store Displays
Cover Crop Packaging
What's All the Buzz About Cover Crops? Cover crops have the ability to improve your harvest the following season by promoting soil health.
In March 2020, new packaging was released for the Rohrer Seeds Cover Crop product line. A variety of 1 lb and 5 lb bags were created. The slider includes images from the process of logo, packaging, and color concepts to the final designs.
Logos & Icons
Some of the projects that are done throughout the year include creating new logos, and creating icons for packaging. Pictured above are concepts and logos for the Amish Country Organics product line, favicon concepts for the Rohrer Seeds website, and icons featured in their seed packaging refresh (2022).
The 2021 Annual Catalog featured a refresh to give it an updated look to the inside. It utilized a more gridded structure while also incorporating more editorial style spreads.
Issues Designed: 2021, 2022, 2023
Displays // Layout // Print
Rohrer Seeds acquired Tecomate in 2020. Since June 2020, I've worked with Sales & Operations to fulfill a variety of print requests for the company.
Projects Include: Packaging, Advertisements, Editoral Design & Layouts, Marketing Materials, Retail Store Displays
Retail Store Displays
For Tecomate's store displays, the company wanted to make it attainable for customers to start their own food plots. By showing the easy process on the display it would better inform potential buyers on how to use the product.
The 2021 Annual Catalog featured a complete redesign. It went from being dated with cluttered pages, to having more of a focus on hierarchy with a clean simple design. The organization and layout allows customers to consistently anticipate where to find the information they are looking for.