Kutztown University

of Pennsylvania

Bridging all stages of life, from nurturing creativity through the KU Arts Academy to honoring and supporting our alumni and supporters during I Heart KU Week.

Design Services —

Branding & Logo
Print Marketing
Digital Graphics
Web Design

I Heart KU Week

KU Foundation & Alumni Relations — Branding

I Heart KU Week is a special week-long event aimed at expressing gratitude towards the donors and supporters who make it possible for students to attend Kutztown University. The week is also dedicated to promoting philanthropy and encouraging community engagement among students, faculty, and staff.



My Role —

Collaborating with the KU Foundation & Alumni Relations, the Presidential Ambassadors organize a series of events throughout the week aimed at acknowledging the faculty, donors, parents, and students who support Kutztown University. In 2018, I collaborated with the Director of Alumni Relations and Vice President of the Presidentail Ambassadors to develop a fresh logo for the 2019 I Heart KU Week, as well as other promotional graphics for the event.


Logo Concept Development

Several logo sketches were created for the 2019 I Heart KU Week, focusing on incorporating the Kutztown University color palette, the heart symbol, and a bear claw to emphasize the love and gratitude for the university community.


Event Graphics

Multiple supporting pieces were created to promote and advertise this special occasion to students around campus.
Projects Included: Postcards to Thank Parents, Poster, Thank You Cards to Professors, Social Media Graphics, Fun Fact Flyers

Kutztown Arts Academy

College of Visual & Performing Arts — Branding

Offering week-long immersions to explore art, music, film and design, high school students are able to create lasting memories. Students come together for a week of creative exploration. They have the opportunity to dorm on campus, learn new skills, and get to know what is like to be a college arts student.


Epsilon Sigma Alpha

Delta Xi Chapter – Kutztown University

Supporting recruitment and philanthropic efforts through design and marketing for a positive change.

Featured Projects —

✽ St. Jude Walk Event Materials + Photography

✽ Dudes in Tutus Event Materials

✽ Recruitment Week Materials

✽ ESA Delta Xi Branding & Promotional Items


Design Services —

Event Materials
Branding & Wordmark
Social Media + Graphics
Apparel + Promotional Items
Posters
Photography

About —

Focused on philanthropy and service, ESA's focus is to give back to the community and support causes in need.


My Role —

✽ Public Relations Chair

✽ National Collegiate Round Table Member


Throughout my time holding the position of public relations chair for the Delta Xi Chapter of ESA at Kutztown University, I was able to work on a variety of projects ranging from social media to apparel. For each event, I would be responsible for coming up with social media campaigns, content, and social media/digital graphics.

Mini St. Jude Walk

Event Graphics

Dudes in Tutus

Event Graphics

Recruitment

Event Graphics

Promotional Items

Branding & Apparel